Southwest Style, Inc.
& DesignStyle USA Inc.
Consent to Contact Policy
Last Updated: May 20, 2026
This Consent to Contact Policy ("Policy") describes how Southwest Style, Inc. and DesignStyle USA Inc. (each an independent legal entity, collectively "we," "us," or "our") may contact you after you submit a form, request a quote, or otherwise provide your contact information through our websites, mobile applications, or in-person interactions. By submitting your information, you agree to the terms of this Policy.
1. Your Consent — One-to-One, Company-Specific
Effective January 27, 2026, federal FCC rules require that each company independently obtain its own prior express written consent before sending marketing calls or text messages. Consent you provide to Southwest Style, Inc. applies only to communications from Southwest Style, Inc.. Consent you provide to DesignStyle USA Inc. applies only to communications from DesignStyle USA Inc.. We do not share, sell, or transfer your consent between these companies or to any third-party lead generator.
When you submit a contact form that names both companies, your consent is independently and separately granted to each named company. You may opt out of communications from either company independently at any time without affecting your consent status with the other company.
By submitting any contact form, quote request, or enrollment form on our websites, or by providing your contact information to one of our representatives, you expressly provide prior express written consent to be contacted using any of the methods described below. Your consent is documented with the date, time, IP address, and form identifier at the time of submission.
• Automated and AI-assisted phone calls to the number you provided.
• Pre-recorded voice messages.
• SMS/MMS text messages, including automated and AI-assisted messages.
• Emails, including automated and AI-generated emails.
2. Purpose of Contact
We may contact you for the following purposes:
• Responding to your inquiry or quote request.
• Scheduling consultations, appointments, or service calls.
• Providing order updates, project status communications, and service reminders.
• Delivering information about our products and services relevant to your inquiry.
• Sending promotional or marketing content about our current offers, specials, or new services.
• Conducting follow-up surveys related to your experience with our services.
3. AI-Assisted and Automated Communications
Some of our communications may be generated or assisted by artificial intelligence (AI) technology. Per the FCC's February 2024 Declaratory Ruling, AI-generated voice calls are classified as artificial or prerecorded voice under the TCPA and require prior express written consent. This includes:
• AI-assisted or AI-generated voice calls, which will include a clear disclosure at the very beginning of the call — before any sales or marketing content — identifying the call as automated or AI-assisted.
• Automated text messages generated or personalized using AI tools, which will include a disclosure of AI involvement consistent with applicable FCC guidance.
• AI-drafted emails personalized based on your inquiry or service history.
You will always have the ability to request connection to a live representative during any AI-assisted call. Your written consent on our web forms or enrollment agreements constitutes the required prior express written consent for AI-generated marketing calls and texts under the TCPA.
4. Consent Is Not a Condition of Purchase
Your consent to receive automated, pre-recorded, or AI-assisted calls, texts, and emails is not required as a condition of purchasing any product or service from us. You may decline to provide consent and still inquire about or purchase our services by contacting us directly at the information provided in Section 13.
5. How to Opt Out — Universal Cross-Channel Opt-Out
You may withdraw your consent to receive marketing communications from either company at any time. When you opt out through any channel, that opt-out will be applied across all automated marketing communication channels for that company within 10 business days — you do not need to opt out separately from each channel. You may use any of the following methods, or any other reasonable means by which you clearly communicate your desire to opt out:
• SMS/Text Messages — Reply STOP, QUIT, END, CANCEL, UNSUBSCRIBE, or REVOKE to any text message from us. Within five minutes you may receive one confirmation message to clarify the scope of your opt-out. If you do not respond, we will apply your opt-out to all automated marketing messages from that company.
• Phone Calls — Say 'STOP,' 'Remove me,' 'Do not call,' or any similar statement during any call with a live representative or automated system.
• Emails — Click the 'Unsubscribe' link at the bottom of any marketing email, or reply with any statement requesting removal.
• Written or Verbal Request — Send a request to us by email, mail, or phone using the contact information in Section 13.
• Any Reasonable Communication — Any clear statement communicated to us through any channel requesting that we stop contacting you will be honored.
All opt-out requests will be processed within 10 business days of receipt, as required by the TCPA and FCC rules effective April 11, 2025. Even after opting out of marketing communications, you may still receive transactional communications necessary to fulfill an active service agreement, such as appointment reminders, warranty information, or billing notices.
6. A2P 10DLC SMS Registration
We send business text messages using Application-to-Person (A2P) messaging over 10-digit long code (10DLC) numbers. Both Southwest Style, Inc. and DesignStyle USA Inc. are independently registered with The Campaign Registry (TCR), as required by AT&T, T-Mobile, Verizon, and all major U.S. wireless carriers. As of February 2025, all major carriers block 100% of unregistered A2P 10DLC traffic; our carrier registrations ensure compliant delivery of your messages.
Our registered messaging use cases include: appointment reminders, service updates, inquiry follow-up, and promotional marketing. All messages sent will be consistent with our registered campaign descriptions. If you receive a message type inconsistent with your expectations, please contact us.
To receive SMS messages from us, your wireless carrier must support A2P 10DLC messaging. Not all carriers carry the necessary services. Message and data rates may apply based on your wireless carrier plan.
7. SMS Opt-In Data Privacy
Your SMS opt-in information and consent data is private. It will not be sold, rented, leased, or shared with any third parties or affiliates for marketing or promotional purposes. Sharing or selling SMS opt-in data for marketing is noncompliant with carrier A2P 10DLC requirements, and we do not engage in such practices.
We may share your information only with platform providers, telecommunications carriers, and The Campaign Registry (TCR) solely for the purpose of registering and delivering messages to you. This applies in all states where we operate.
8. Consent Documentation and Records
We maintain records of all consent collected through our web forms and enrollment agreements, including the date, time, IP address, and specific form used at the time of consent. These records are retained for a minimum of five years, or longer where required by applicable state law, and are used to demonstrate compliance with federal and state telemarketing consent requirements and A2P 10DLC carrier registration obligations.
By submitting a form, you acknowledge and agree that this documentation constitutes evidence of your prior express written consent. Opt-out records are also maintained to ensure we do not contact you after you have requested removal.
9. Message Frequency and Rates
The frequency of messages you receive from us depends on your activity and our service needs. Recurring messages may be sent based on your open inquiries, scheduled services, or promotional campaigns. Message and data rates may apply based on your wireless carrier plan. You are responsible for any charges incurred by your wireless carrier.
10. Participant Requirements
To participate in our SMS messaging program, you must:
• Be 18 years of age or older.
• Own or be authorized to use the mobile phone number you provide.
• Have a wireless device capable of two-way text messaging.
• Use a participating wireless carrier that supports A2P 10DLC SMS messaging.
• Agree to be responsible for any message and data charges that apply.
11. State-Specific Notice
Texas
Texas residents have provided prior express written consent to receive text communications from us. Under Texas SB140 (eff. September 1, 2025), the State has confirmed that consent-based text messages fall outside the 'telephone solicitation' definition requiring registration. We maintain documented consent records for all Texas consumers. Violations of Texas telemarketing law may trigger treble damages under the Texas Deceptive Trade Practices Act. Texas residents may opt out at any time by any reasonable means.
Colorado
Colorado residents may opt out of marketing communications at any time by any reasonable means, including through a Global Privacy Control (GPC) signal. Cross-channel opt-outs will be applied within 10 business days. Colorado residents have the right to appeal denial of privacy rights requests to us, and may subsequently appeal to the Colorado Attorney General at coag.gov.
Nevada
Nevada residents may submit a data sale opt-out request by contacting us at privacy@southweststyle.com and noting "Nevada Privacy Opt-Out Request." We will respond within 60 days. We do not currently sell personal information as defined under Nevada Revised Statutes Chapter 603A.
Arizona
We comply with Arizona Revised Statutes Title 44, Chapter 9 (Telephone Solicitation Law) and have filed any required registration or exemption with the Arizona Secretary of State. Arizona residents who have provided prior express written consent may receive text message solicitations from us consistent with state law.
New Mexico
New Mexico residents may contact us at any time to update their communication preferences or request removal from our contact lists. We will honor all such requests promptly and in good faith.
12. Changes to This Policy
We may update this Consent to Contact Policy from time to time to reflect changes in our practices or applicable law. We will post the updated Policy on our websites with a revised effective date. Your continued interaction with us after any changes constitutes your acceptance of the updated Policy.
13. Contact Us
If you have questions about this Policy or wish to update your communication preferences, please contact us:
• Southwest Style, Inc. & DesignStyle USA Inc.
• Address: Albuquerque, NM
• Email: privacy@southweststyle.com
• Phone: 505-881-1719
• Website: www.DSUSA-Bath.com
Contact Us
Mon - Sun: 8:00 am - 8:00 pm
Mon - Sun: 8:00 am - 8:00 pm
Mon - Sun: 8:00 am - 8:00 pm
